Global Feeding Pillow Market Overview
The feeding pillow provides great support to the mother and baby throughout the breastfeeding process which is now gaining an amplifying momentum in terms of sales and market share. Many end users are using these types of pillows for bottle feeding. The feeding pillow supports the baby’s head and neck ably, reducing the possibility of injury. The global market for feeding pillows comprises many local and key international manufacturers with a regional and global reach. Many manufacturers are focusing on introducing innovative and cost-effective feeding pillow to gain a high-profit margin throughout the value chain. Increasing awareness about the use of feeding pillows for an individual and institutional purpose has resulted in a demand rise for these products. The sales volume of the feeding pillow is likely to witness robust growth during the forecast period.
Global Feeding Pillow Market Scenario
The feeding pillow market across the globe is anticipated to create a massive absolute $ opportunity in developed, as well as emerging economies, over the forecast period (2018-28). It is due to the increasing awareness about the safety of babies during breast & bottle feeding and increasing the growth rate of newborn babies. Also, the global market for the feeding pillow is projected to witness a single-digit CAGR during the forecast period from 2018 to 2028. The global feeding pillow market continues to witness a rising demand in potential countries such as India, China, the US, UK, Germany, France, and Australia among other potential countries. By region, North America is expected to lead the global feeding pillow market during the forecast period followed by the European region and APEJ due to the large presence of key brands in these regions. However, the feeding pillow market is expected to witness a significant rise in the sales of feeding pillows in the Middle East & Africa, and Latin America region in the upcoming years owing to the high neonatal death rate in these regions due to improper breastfeeding.
Global Feeding Pillow Market Dynamics
Over the years, the demand for a feeding pillow has been driven by several key driving factors in the consumer goods industry. Some of the driving factors include the increasing number of newborn babies, government funding for the good health of newborns, the continuous technological innovation related to the shape, size, cost, and quality of the feeding pillows. However, end-users and manufacturers are facing many challenges that are likely to hinder the growth of the global feeding pillow market such as low awareness of these products and less penetration of manufacturers in low economies. Moreover, these restraining factors have created an amplified opportunity for key manufacturers to expand the business footprint, to collaborate with local distributors, and penetrate a large market share for feeding pillows in low economies.
Global Feeding Pillow Market Segmentation
The feeding pillow market can be segmented on pillow types, material types, buyer types, and sales channels. On the basis of pillow types, the global market can be categorized into C-shaped pillows, U-shaped pillows, V-shaped pillows, two-sided nursing pillows, and other pillow types. On the basis of material type, the feeding pillow market can be segmented into cotton and organic. On the basis of buyer type, the feeding pillow market can be classified into individual and institutional (hospitals, nursing homes, and daycare centers). On the basis of the sales channel, the global market for feeding pillow can be classified into third-party online channels, retail stores, modern trade, franchise stores, and specialty stores. The global feeding pillow market can be segmented into seven regions: North America, Latin America, Europe, CIS & Russia, Japan, the Asia Pacific excluding Japan, and Middle East & Africa.
Global Feeding Pillow Market Key Players
Despite the concentration of key brands in North America and Europe, feeding pillow manufacturers are largely concentrating in Asian countries, mainly in India and China. These feeding pillow manufacturing companies, in recent years, have changed their internal and external strategy towards increasing customer base, increasing sales of products, mergers & acquisitions, and the company’s expansion. Some of the key market participants in the global feeding pillow market are LeachCo; Nursing Pillow, LLC; The Boppy Company, LLC; Prince Lionheart, Inc., Zenoff Products, and other key manufacturers (brands) in the global market for feeding pillow.
The research report presents a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to market segments such as geographies, type, application, and end-use.
The report covers exhaustive analysis on:
- Market Segments
- Market Dynamics
- Market Size
- Supply & Demand
- Current Trends/Issues/Challenges
- Competition & Companies involved
- Value Chain
Regional analysis includes:
- North America (U.S., Canada)
- Latin America (Mexico, Brazil, Argentina, Chile, Peru)
- Western Europe (Germany, Italy, France, U.K, Spain, BENELUX, Nordics)
- Eastern Europe (Russia, Poland, CIS)
- Asia-Pacific (China, India, ASEAN, South Korea)
- The Middle East and Africa (GCC Countries, South Africa, Turkey, Iran, Israel)
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- Detailed overview of the parent market
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- In-depth market segmentation
- Historical, current and projected market size in terms of volume and value
- Recent industry trends and developments
- Competitive landscape
- Strategies of key players and products offered
- Potential and niche segments, geographical regions exhibiting promising growth
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